First. red color, warm, passionate and outgoing, is a kind of stimulating strong color.
Red is easy to cause the attention of people, but also easy to make people excited, nervous, impulse, is a kind of easy to cause visual fatigue color adult.
1, in the red with a small amount of yellow, the thermal power, agitation ,anxiety tends to.
2, in the red with a small amount of blue, will make its thermal weakening, tends to be gentle, soft.
3, in the red with a small amount of black, will cause it to change the character of the calm, tends to be heavy, plain.
4, in red, adding a small amount of white, will make the disposition gentle, subtle, delicate, tend to be shy.
Second, yellow character, proud indifference, sensitive, with the expansion and unquiet visual impression.
Yellow is the color, the most fragile a kind of color. As long as with other colorin small amounts of pure yellow, its hue and color character will changegreatly.
1, the addition of a small amount of blue on yellow, will make it into a tender green. The arrogant character disappeared, tends to be a calm, moistfeeling.
2, in the yellow with a small amount of red, orange is obviously feeling, thecharacter will from apathy, pride into a decent sense of enthusiasm, warmth.
3, In the addition of a small amount of black and yellow, the color and thecolor change is the biggest, which has become an obvious olive green colorimpression. The color has become mature, easy-going.
4, In the addition of a small amount of white and yellow, the color becomessoft, the character of apathy, pride is weakened, more subtle, easy of approach.
Third, the blue color feeling a dig, simple and introverted personality, is ahelp to mind a dig static color.
Blue is simple, introverted character, that character often active, with strong KuoZhangLi colour, providing a far-reaching, Guang Pu, quiet space, become the active colour foils friendly and humble friend. A blue or even after the dilution to maintain a strong personality like color. If there were a small amount of red, blue, yellow, black, orange, white and other colors, which arenot obvious influence on the blue character.
1, if the orange yellow component is more, the character tends to be sweet,beautiful, fragrant.
2, in the orange mixed with small amount of white, can make to anxiety,unable to orange perception.
Fourth, the green is yellow and blue two component of color.
In the green, yellow and blue expansion contraction feeling is the doctrine of the mean, yellow warmth phase cancellation and blue feeling of cold. This makes the green character is the most peaceful, stable. Is a smooth, quiet,pond full, beautiful color.
1, in the green yellow components more, their character will tend to lively,friendly, has a naive.
2, in the green with a small amount of black, the character will tend to grave,sophisticated, mature.
3, in the green with a small amount of white, the character will tend to clean,fresh, fresh and tender.
Fifth, purple lightness in the lowest color pigment. The purple of low lightnessgives a person a kind of boring, mysterious feeling.
1, in the purple red component more, its perception with depressive feeling,sense of threat.
2, In the addition of a small amount of dark purple, it tends to dull, feel sad,terror.
3, In adding white to purple, purple dull disappear, become elegant, delicate,and full of feminine charm.
Sixth, sense of a bright white color, simple, pure, happy character.
White has the Holy inviolability. If any other color in white, will affect the purity,implicitly to change the character of the.
1, in the white mixed with a small amount of red, become light pink, fresh and full of temptation.
2, in the white mixed with a small amount of yellow, it becomes a creamy yellow, give a person a kind of sweet greasy impression.
3, in the white mixed with small amounts of blue, people feel cool, clean.
4, in the white mixed with small amounts of orange, with a dry atmosphere.
5, in the white mixed with small amounts of green, give a person a kind oftender, gentle feeling.
6, in the white mixed with small amounts of purple, can induce reminiscent offaint fragrance.
Color and packaging design
People observe various objects outside, first cause is the reflection of thecolor, it is the element of human vision, visual stimulation is the most sensitivevisual information symbols, the fastest response. The attention to the coloraccounted for about 80% of human vision, the attention only accounts for about 20% of. Colors play a decisive role on the packaging decoration design. The people in the shops, to attract their attention, and can cause theattention of nothing more than the color impression is the most unforgettable.
Classification of color; color is divided into primary, secondary color, color,color four.
Not in color and decomposition, and can adjust the other colors of the color,such as red, yellow, blue, also is the primary colors, the colors. By two kinds of color mixing and color, called color, such as red and yellow with orange,yellow and blue with green, blue and red with purple. Complex color, is composed of two kinds of color modulation into color such as orange with green to orange green etc.. Color is a kind of re color color, or color matchingand the color. The above four kinds of color, which is also known as the firstcolor (color), color (second colors), third colors (color), color can also be called re color.
The three elements of color; three elements specifically refers to hue,brightness, color purity. They have different attributes.
Color refers to the color of facial features and mutual difference. Color lighteffects due to different wavelength in the human retina, people will havedifferent color perception. Hue refers to is the red, orange, yellow, green,cyan, blue, purple. They do vary with the wavelength, the red, orange, Huang Guangbo long, of human vision has a strong impact. Blue, green, violet lightwave is short, the impact of weak. Color and hue mainly reflects the sense ofthings. Purity, refers to the degree of saturation of pigment. The purity of color reflects the amount of things are different, purity, high purity of colorand low purity of color showed the amount of things are different. Red,orange, yellow, green, cyan, blue, purple seven colors is the highest purity.Each color, such as red, orange, pink, in Zhu Hong, eosin, purity is better than the red low purity, between them are also different. Lightness, refers to the color of dark and light shows a degree. All the colors are bright and darklevel difference. This level is the "black", "white", "ash". In the red, orange,yellow, green, cyan, blue, purple, colorful, bright brightness highest is yellow,orange, green, green, red again, the dark blue and purple. Change of color brightness is deep, make the color depth, appear three-dimensional effect.
The nature of the colour; colour is different, its effect on retinal light makes people feel is different, so in the face of a different color, shading, and peoplewill have the weight, strength, far and near, expansion and contraction of different psychological reaction.
Colour of cold and warm
Green, blue, purple can give a person with quiet, cool, similar to the coldfeeling, red, orange, yellow is to give people a warm, warm, excitement is similar to the warm feelings. In the cool, warm colors are a give a person nottoo cold and not too hot in the middle color, such as color ring on the yellow,blue and green. Warm and cool colors are hierarchical, some cold, such asred, lemon yellow, Lan Zi, some warm, such as red, orange, green and blueare warm. Cold and warm relations in comparison of hue.
Light and heavy color
Light and heavy sense of color is the color saturation of high and low in the vision to produce a result. Those who feel heavy color is high saturation colorhue, saturation and low feels lighter. The color hue for purity (Bao Hedu)values are different, the severity of the volume is not the same as. As the psychological feeling the weight of white is 100 grams, 187 grams, black isyellow 113 grams, 133 grams of green, blue, purple is 152 grams, 155 grams,155 grams of grey is 158 grams, red.
The color of the far and near
Far and near sense of color is due to the relationship between warm and coldcolor in people's visual experience generated. General to cool people beyondfeeling. In nature, blue hills give far feeling; it gives people a sense of warmup.
Color of the expansion and shrinkage
Expansion and contraction of color sense, by the color brightness is different and visually. In general, pale color depth expansion, shrinkage. Compared with gray white, white is inflated sense of. Is the color of the reflected lightbrightness and things size.
Cold and warm color, light and heavy, far and near, expansion andcontraction, and the color of light and dark, strong and weak, not only shows the color of nature, and the cold and warm, but also people's psychologicaland visual emotional response, comparison is a feeling. The contrast ofcolors have strong visual effect, extremely rich publicity.
The color tone; tone can arouse people's psychological activities and causepleasure and a sense of beauty.
Red tone it gives a warm, happy feeling. People use it to express fiery, life,vitality and risk information.
Blue it to cool, the broad sense. People use it to represent the future, high-tech, thinking and other information.
Yellow light, it gives people a warm feeling. People used to light, hope, light,pay attention to information.
Green it gives fresh, smooth and feeling. People used to show growth, life,safety information.
Orange tone it gives people excited, mature feeling. Is a very popular color.
The purple tones which give elegant, noble sense. People used to representa long, deep, rational, noble, apathy and other information.
Black tone it give people noble, fashion sense. People used to represent theweight, hard, male, industry information.
White tone it gives the people a pure, noble feeling. People used to representclean, cold and other information.
Color and packaging design
Color design of packaging decoration will coordinate with the attributes of goods
Color design product packaging and decoration should enable customers toassociate the characteristics of products, performance. Packaging colorshould be the product content, packaging, use image reflectioncharacteristics. That is to say, no matter what color, should be with thecommodity content. Customers see the color on the package, you can think of the packaging of goods, such as green reflects the beans, orange isorange juice. In color, which reflect the product color, called image color.Such as packaging color snacks for the general Zhu Hong, orange, yellow,have appetizing function. Various color, red call in cosmetics, food, green can be used for all kinds of swimming, water sports equipment, cold, summer,vest, refrigerator fan, commodity. Blue for the hardware machinery, electricalpackaging, gives a fresh feeling. Medical supplies packaging can also useblue. Purple call on senior cosmetics, jewelry, gifts, packaging, give a person with noble, dignified, elegant feeling. It says here, is not absolute standards,design of packaging color should investigate market of commodity packaging,of course, innovation, breakthrough. But, in general can still draw. As wintersupplies packaging, use warm color, will give people a feeling of warmth. Coolsummer supplies, packaging, can give a person the sense of cool. Textilesused to package the yellow tone, make people feel warm. In short, the packaging color considering commodity attribute is the point of design should notice.
Of course, packaging color design should also take into account the fashion.Fashion is a popular aesthetic factors in a certain period of time, there is alocal custom, people love to color. Considering the fashion color, in the final analysis, is to consider the market factors. In the early 80's, the French popular black, black for the expensive cosmetics, then appeared black tone.Black tone is noble, fashion sense. Anna, Russian writer Tolstoy's "AnnaKarenina" in the black tone is like, she wore black clothes seemed so noble,elegant.
Packaging color design should generally be outnumbered, Coca-Cola onlytwo colors, white, eosin, very eye-catching.
Packaging color design should consider the national interests. Product colordesign of commodity packaging packaging color must understand the loveand taboo in some countries, people of color. Packaging color used properly,packaging can make the person produces aesthetic feeling, on the other hand, if you don't know love and taboo in some countries, people of color,export commodities may produce beat all of. The * * * export packaging industry has been engaged in the export packaging business association executive director Mr. Nishida Toyo, according to his many years of experience, has written a book "the taboo color" one book, here from somereference for packaging design.
Some Asian countries India red vitality, active, enthusiastic. Green means that the truth, and that the search for knowledge, also means peace and hope.Yellow represents the colour of the sun, that gorgeous, bright. Purple is the mood calm color, but also reminiscent of sorrow. Taboo is a palm tree andcrowing. Burma is the most like pure. The Buddhist monk suit is sunfloweryellow, it is the only meaning with * * * color. Sri Lanka red (CCP), green(conservative) has the important political significance, usually members inthese two kinds of color clothes. Malaysia green usually has * * * significance,but also can be used in business. Yellow represents the Sultanate of color.Malaysia people not wearing yellow clothes, even living in Malaysia Chinesealso avoid yellow. The Republic of Iraq Iraqis like the color is green and BlackMuslims like. Israel Israel like white and sky blue very. But don't use these colors in business. In the middle ages, living in the world of the Jewish nation,has been forced to wear yellow clothes. Later Hitler ruling, the Jews fromFascism slavery, and was forced to wear yellow clothes, therefore, yellow inIsrael is seen as not auspicious symbol, people hate. In Judaism, the sacredcolors are red, blue, purple, white. In Christian, green than the deeper meaning of blue. In Hebrew and Christian tradition, color symbolism is stillsubject to praise. Blue main representative of God (the master of all things)color. Green represents life, faith, meditation. The green symbol of Easter is used when the resurrection of Jesus, shallow green symbolizes baptism.Holland like orange and blue, especially orange, is widely used in people'sfestival. France on the green cloth very much, because it is reminiscent of the old German army uniforms. In France, a man is like wearing blue clothing,women wear pink clothing habits. In eastern france. The Irish tradition ofHolland Chinese milk vetch (Irish national flower) green, is the people mostlike color. In general, strong color than the middle color popular. As the colorbias, they hate it and representative Ulster Protestant churches. In ancient Ireland symbolic range of colors: Black (North), white (South), purple (East),brown (West). Italy green symbolizes the beautiful homeland, the whitesymbol of the Alps snow and loving justice, peace of mind, red indicates the patriotic enthusiasm. The British color symbolism and badges, once widely popular. Even today, the famous company, school and rugby team is still in use in color as a symbol of the badge. North America America general cleaning of color of light popular, such as ivory, light green, light blue, yellow,pink, light yellow brown. The psychologists survey showed that: the light ispopular in color; bright, vivid colors than dark colors popular.